Ch.5 Contrast

• Contrast is one of the best ways to add visual interest to a page.
• Contrast will make the reader want to look at the page.
• Contrast is created when two elements are different.
• They have to be very different or they will conflict instead of contrast.
• Font sizes, styles, colours, textures, , graphics, and lines can all be contrasted.
• There has to be things on the page that attract your eyes.
• Contrast is improtant when organizing information, make subheadings bigger and bolder creates different sections on the page instead of 1 big piece of writing.
• You can contrast tall narrow columns with a horizontal title.

Resume pg. 66-67

I would hire the person who made the second resume. If I were an employer I wouldn't bother looking at the first one. The second one looks more organized becuase of the bolded and underlined headers. In the first one all the writing is flushed to the left whereas the second example has his name on the left side and the text in the sections is moved over. The first employee seems lazy and unorganized, the second employee seems hardworking, professional and organized.

AD on pages 70-71

In second AD there is contrast in the phone number, the headings and the titles. The main title is bigger than everything else on the page. The writing is all alligned on the left. The work that they do is in one section under a bolder section header (Full Servive Construction). The font sizes are the same exept for the middle text.

AD on pages 74-75

In the first example all the text is relativly the same. The image is small and everything blends in. All the text is center alligned and non of the principals of CRAP are used.

The second example has lots of contrast in the top and bottom(inverse). The image is larger and sticks out of the top box. The logo style is repeated(woof). Related information is in proximity. All the points are aligned and the section header is big and bold. You can easily find the contact information.